Very nice post Niklas! Thanks for passing on that advice from Scott Adams, I find he has some very helpful insights and I hadn’t heard that one before.
One of my favorites from him to to become the “best in the world” by creating your own category. He says that he was far from being the best in the world at drawing, far from being the best in the world at humor, and far from being the best in the world at business, but by combining the three into the Dilbert comic strip, he instantly became the best business satire comic writer on planet earth.